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Samsung helps Canadians live a greener lifestyle

MISSISSAUGA, ON, April 16 /CNW/ – Samsung Electronics Canada is bringing a green sheen to the Canadian electronics industry with the launch of Samsung Recycling Direct(TM), a new commitment to the recycling of consumer electronics throughout Canada. Beginning April 22, consumers can bring their Samsung-branded consumer electronics to 15 fixed e-collex drop-off locations across the country for recycling at no charge. The program will also accept non-Samsung-branded consumer electronics for a nominal fee paid directly to the recycler upon delivery of the e-waste.
“We understand that consumers are experiencing a lot of confusion about what to do with their unused or old electronics,” said Benjamin Lee, president, Samsung Electronics Canada. “Today is about educating Canadians
that Samsung considers the environment at every stage of a product’s lifecycle – from how it’s manufactured to the way it’s experienced in the home and finally, how it’s managed when it’s time to upgrade. We’re thrilled to be able to offer consumers an easier way to lead a greener lifestyle.”
The Samsung Recycling Direct program provides convenience for consumers to responsibly recycle their consumer electronics, including mobile phones, televisions, cameras, VCRs, computers and monitors. The 15 e-collex drop-off locations across Canada will be maintained by Samsung’s recycling partner, Global Electric Electronic Processing (GEEP). GEEP is obligated under the program to not incinerate, send to solid waste landfill, or export toxic waste (defined in a manner consistent with the commonly accepted definition of hazardous electronic waste) to developing countries. Details about Samsung’s standards for responsible recycling are available at www.samsung.com/green.
Samsung also unveiled www.samsung.com/green, a new microsite where additional information on this program can be found. Consumers who visit the site can learn about the various recycling collection sites in Canada, read
about upcoming recycling drives, and learn more about how Samsung recycles e-waste. In addition to the launch of Samsung Recycling Direct, Samsung offers eco-friendly products designed with innovations that reduce their impact on natural resources. Some of Samsung’s greener product choices include:

Televisions – New this year, Samsung’s LED TVs use 40 per cent less energy than previous LCD models and contain no mercury, lead or Volatile Organic Compounds (VOCs). They are shipped with packaging made from recycled materials, are ultra-slim and lightweight, reducing the amount of energy used for shipping.

All Samsung LCD TVs meet or exceed strict Energy Star(R) 3.0 guidelines, and our 2009 LCD TVs use 20-30 per cent less energy than the previous year models.

Refrigerators – All Samsung refrigerators are Energy Star(R) compliant.

Laundry – All Samsung front-load washers are Energy Star(R) compliant and use significantly less water per load than top loaders. Samsung dryers have many energy-saving features such as low or no heat options and a cycle that senses when the clothes are dry and stops the dryer before the timed cycle is up.

Ranges – SteamQuick(TM) is an environmentally-friendly self-clean cycle that cleans in just 20 minutes using very low heat and steam, plus all Samsung ranges are Energy Star(R) compliant.

Printers – Features like Toner Save and auto duplex printing can help offices reduce paper use and waste. All Samsung toners are accepted in the STAR recycling program.

Monitors – Samsung’s new Ecofit PXX70 series LCD monitors are manufactured without lead and Volatile Organic Compounds (VOCs). They use 50 per cent less energy than conventional LCD monitors.

“To mark the launch of Samsung Recycling Direct and to celebrate the earth, we are inviting our employees to drop off their electronics at our Mississauga headquarters on April 22,” said Lee. “Samsung employees share our
corporate commitment to the environment by recycling consumer electronics products. We are truly inspired by their level of receptivity and participation.” In addition to the employee recycling drive, Samsung will host a community electronics recycling event at the 2009 Green Living Show in Toronto on April 24th from 10am to 6pm and April 25th from 10am to 4pm. In partnership with the Green Living Show and GEEP, Samsung invites anyone wishing to recycle their electronics to do so at no charge at the main entrance of the Direct Energy Centre, located at Exhibition Place, 100 Princess Boulevard. Convenient, curbside access and onsite staff assistance will be available. To reward their efforts, Samsung will offer a $2 rebate on an entry pass to the Green Living Show.
Samsung is a sponsor and participant of The Green Living Show, booth No. 2537.

About GEEP

GEEP is a fully integrated global service provider who deals with end of life electric and electronic products in their ISO certified plants and is committed to the environment and the health and safety of their employees.
GEEP recovers valuable commodities from waste with a zero landfill objective using their proprietary software and recycling equipment technology.

About Samsung Electronics Canada

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products. SECA upholds Samsung’s mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung’s Consumer Electronics division, IT division, Home Appliance division and Wireless Terminals division.
Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay since 2004. Also through Samsung’s Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada and is the official HDTV sponsor of the NFL.
For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit http://www.samsung.com.

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